PostHeaderIcon Yellow Page Advertising for Plumbers:

When it comes to the way a plumber advertises; the world sure has changed. 10 years ago most marketing experts or agencies would recommend you spend at least 35%-50% of your advertising budget in the yellow pages, times have changed.

Every year the yellow page audience is getting smaller and smaller yet the cost to place an ad in these books seem to keep getting higher and higher.

Yellow page companies know they are losing market share to online search (Google, Yahoo, Bing etc.) that’s the reason every time you speak to your ad consultant they always try to incorporate some sort of online program in hopes to keep your advertising within their book. Some of the larger companies even give you the paper ad for free if you advertise in their online products.

When you try to downgrade your advertising they like to use the fact that “you are on a program or in a package” if you make your ad smaller the cost will be the same or even more expensive……SAY WHAT! That is the response most plumbers have when they are told you keep the same ad size, same spend, or you spend more money and get a smaller ad.

Imagine as a plumber if you told your customers that? How would they feel? What would they say? It is ridiculous. Great for the yellow pages to lock you in, not so good when you are trying to put your advertising into other areas which can help fill the void the yellow page reach has caused to your bottom line.

Now we are not saying to pull your advertising from the yellow pages. As a plumber the yellow pages can still be a good source of leads for you. Problem is you no longer need a full page ad. You need to diversify your advertising to ensure you are reaching as much of the market you serve as possible.

If you are spending 35%+ of your marketing budget in the yellow pages you should contact us immediately. We can show you ways to decrease your spend without hurting the lead generation the yellow pages can supply. You need to diversify your marketing budget to get the biggest ROI (Return On Investment).
 
Please let me know what your thoughts are when it comes to yellow page advertising for plumbers. All opinions usual differ and I think it is good for plumbing companies to hear what the broad range of people think. As long as your comment isn’t spam it will be posted. If you state facts, please state the sources so those reading can review those facts themselves.
 

note: while most of this information is based on the opinion & marketing experience of the writer there are facts based on actual statistics. If something is based on an actual statistic is will be indented and the source will follow. Thank you for taking the time to read this information regarding Yellow Page Advertising for Plumbers.

Article By: Michael Parente
Busy Bee Media Group, LLC a Plumber Marketing Company

About the Author: Michael Parente has been working in the marketing world since 1995. Michael has ran several successful online sites from free lotto to marketing for online casinos. He has worked at some of the nations leading advertising organizations including (Gannett & RH Donnelly). Michael also founded Busy Bee Media Group, LLC in 2007 with the basis of making internet marketing affordable to all businesses small & large.

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